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Press Contact: Patricia Rallis/Meg Robinson
Clifford/Bratskeir Public Relations
prallis@bratskeir.com
mrobinson@bratskeir.com
212-679-2233
SUSAN POSNICK COSMETICS
BLOCKS THE SUN FOR
SKIN CANCER AWARENESS MONTH
Protective Cosmetics Line Partners With The Skin Cancer Foundation’s Shade Across America Program to Protect Children
Dallas, TX (April XX, 2008) – Just in time for Skin Cancer Awareness Month and the summer sun season, Susan Posnick Cosmetics today announces their support for the Skin Cancer Awareness Foundation’s Shade Across America program through sales of COLORFLO mineral foundation with SPF 26. The program, dedicated to providing sun protection for children, supplies shade covers to schools across the country. Susan Posnick Cosmetics will donate a percentage of May sales of COLORFLO up to $10,000.
As the risk for skin cancer increases dramatically after just five sunburns, the amount of time children spend in the schoolyard without shade cover can be dangerous. The rapid disappearance of the ozone layer also contributes to the loss of a natural filter from the harmful rays of the sun—with each year, the rays become more and more dangerous. As a skin cancer survivor, Susan Posnick is passionate about sun protection and shielding children from the sun. After her diagnosis in 1999, Posnick, a celebrity makeup artist, set out to create high quality makeup with sun protection that would not melt off in the summer heat. COLORFLO mineral foundation with natural sun block of SPF 26 is a direct result of Posnick’s experience with skin cancer.
“The damage that causes skin cancer later in life occurs at a young age,” said Posnick. “Ensuring that children are not subjected to the sun’s harmful effects is essential to limiting skin cancer in future generations. Working with the Skin Cancer Awareness Foundation’s Shade Across America Program is a natural step us.”
"We aim to protect our children from the sun’s harmful rays in ways that will be unobtrusive to their lifestyles and play,” says William Barth, President & C.E.O. for the Skin Cancer Awareness Foundation. “Susan Posnick Cosmetics is a likely partner for Shade Across America as we share similar philosophies on how to protect yourself from the sun," adds Barth.
The program will run throughout the month of May, raising crucial funds for sun protection and skin cancer awareness. Consumers can purchase COLORFLO at www.susanposnick.com as well as fine apothecaries, spas and retailers nationwide.
About Susan Posnick Cosmetics – www.susanposnick.com
With over 20 years experience as a celebrity makeup artist, Susan Posnick has tried and tested virtually every cosmetic brand on the market. After developing skin cancer in 1999, she was driven to create a product with substantial sun protection that would not feel heavy on the skin or melt off in the heat. Beginning with COLORFLO®, Susan has created a line of practical beauty. Her collection is inspired by her vision of simple, functional, yet multiple-purpose products. Everything a woman needs to complete the face can be kept in Susan Posnick’s mesh cosmetic bag that travels everywhere!
Today, Susan Posnick makes beauty simple for women of all ages and all lifestyles by offering a line of makeup that is fun, yet practical and portable. Whether you’re a jet-setter or a soccer mom on the go, Susan Posnick Cosmetics is the simple solution for busy women who want to put their best face forward in the least amount of time.
The Susan Posnick Cosmetics collection is available at fine apothecaries, spas and retailers nationwide and at www.susanposnick.com.
About Shade Across America – www.skincaf.org
The mission of the Skin Cancer Awareness Foundation and Shade Across America Program is to establish quality educational programs about skin cancer and sun safety awareness. The Shade Across America Program raises money to provide shaded structures over school play areas to keep our children safe from the sun’s harmful rays.
